White and gray are tied for third place globally this year, with gray increasing in popularity by three percentage points. A newer, emerging market is buying small cars with luxury-type accessories and colors, such as black. She said luxury-type small cars are becoming a more unique segment outside of a young market wanting bright colors. Lockhart noted a surge in black as a top choice in China as well. North America led with white/pearl for the fourth consecutive year, while black was in second for both luxury and compact sport cars. Light neutrals and black held the top spots for the Asia/Pacific region. Mexico led with black and white, with silver in third place. Gray was second to black for Europe, with silver in third. This year, silver held first place for South America, Brazil, China and South Korea and second for Japan, India and South Africa. “Silver will always be a top color of preference. “Black is so popular everywhere right now-mainly because it is shown as a luxury-type color-that it will probably surpass silver,” said Nancy Lockhart, DuPont color marketing manager. 1 spot, silver was displaced by white in 2007 and then reclaimed the throne in 2009. DuPont's 58th global automotive-color report showed just two percentage points separating silver from black as the preferred color-with black being substantially popular outside of North America.Īfter seven years running at the No. Silver and black are in close competition for the world's most popular car color this year.
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